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Building a brand identity for Here to There Farm, starting with a logo refresh.
I discovered Here to There flowers on a dark and cold April morning. I was weary of the harsh winds and hail storms and decided I would start hoarding bouquets of tulips by consequence. Inspired by the mighty two-foot tall blooms and delicate blue sticker holding the paper wrapping, I suddenly found beauty in the little things...
It all started with the logo. I adored the bold blue coloring and knew it needed only a few tweaks. I began by creating a custom flower vector graphic that would catch the eye.
What followed was a full brand-build including typography, colors, social media assets, a website redesign, and personalized animations. This work is ongoing.
You can scroll the prototype below.